Nusret Gökçe, better known as Salt Bae, transformed a simple salt shaker but striking a world brand. His estimated asset of 45 million euros is not a coincidence, but the result of a well -planned expansion, management of the intelligent brand and a presence on social networks which is considered an excellent example of a viral brand.
In 2017, he suddenly became famous on Instagram when he salted a steak. But this gesture was the obvious result of years of planning and is much more than random inspiration. Gökçe traveled alone in 2007 and with the help of a bank loan in Buenos Aires. There he learned masters of the Argentine meat industry. As a serious student, not as a tourist. His wish to become the best butcher, if he wanted to become one, was shaped by this experience.
Salt Bae – Biographical and professional information
| Category | Indication |
|---|---|
| First and last name | Nusret gökçe |
| date of birth | 9. August 1983 |
| To modify | 41 years old |
| Origin | Erzurum, türkei |
| Nationality | Türkiye |
| Occupation | Metzger, KochRestaurateur |
| Nickname | Bae salt |
| Well -known | Viral video with salt litter gesture (2017) |
| Restaurant | Steakhouse nusr -t |
| Number of restaurants | 22 (AU in Istanbul, Dubai, Miami, London, Doha, New York) |
| Estimated active | 45 million euros |
| Eminent guests | Leonardo DiCaprio, Roger Federer, Drake, Lionel Messi, Paul Pogba |
| Other projects | Night club in Mykonos, private club in Istanbul, extension in China, Argentina, Brazil |
In 2010, he returned to Türkiye and opened his first restaurant in Istanbul. A customer snake awaits outside, but there is no advertising or note. He immediately succeeded and surprisingly reliable. New locations in Dubai, Miami, London and finally New York were added in a few years. The idea is the same: social media, luxury and spectacle, all with a touch of glamor.
His ability to gain celebrities such as Drake and Leonardo DiCaprio as unpaid brand ambassadors and not only as guests was particularly impressive. Videos of these celebrities, which elegantly organized steaks, continued to be viral. These moments were perfectly timed and staged, no coincidence. They made a digital scene outside the dining room.
In addition to the expansion of its restaurants, it has been able to establish itself as a national market leader through strategic alliances like this with the Turkish Doğuş outfit. He built a faithful clientele, in particular in the Middle East, but also in London and New York, positioning himself as a subtle atmospheric representative of Turkish hospitality.
Critics often accuse him of pump and exorbitant prices. A gold -plated steak that costs more than 1,000 euros is often criticized. However, Gökçe reacts calmly. “If we were a car if we were a Rolls-Royce,” he said once. His brand strategy reflects this confident and limitless way of thinking. His target group is customers who are looking for a common experience and not gourmets in the conventional sense.
He grows regularly. He recently announced an exclusive night club on Mykonos and plans to open new bars in Argentina, China, Spain, Brazil and Italy. He also created a private club in his hotel in Istanbul. With these projects, he shows how much he wants to position his brand – beyond steaks, towards the lifestyle and high -end culinary experiences.
The consequence with which he has developed his presence on social networks is particularly remarkable. Each action, each step and each table becomes a scene staged. The content is concise, emotionally loaded and visually urgent – ideal for Instagram and Tiktok formats. This marketing strategy works particularly well for a target group that is always looking for visually impressive experiences.
This constant brand image made him rich. In addition to sales of restaurants, a skillful mixture of show, media strategy and hospitality brought him 45 million euros. He sells not only steaks, but also viral moments, stories and status.
Another example of the fact that the origin should not be an obstacle is gökçes Career. As the son of a poor Kurdish family from Erzurum, he had to leave school prematurely and work to support his family. Its current status as one of the best restaurateurs around the world is particularly motivating for a generation that is looking for real success stories beyond renowned schools.
Gökçes’ career is particularly inspiring given social discussions on entrepreneurship, self-promotion and social mobility. Its commercial model – visually impressive, exclusive and emotionally loaded – corresponds perfectly to the current Zeitgeist. It does not seem relevant that all aspects of the kitchen do not deserve a Michelin star. Experience counts.
The Bae Sel is more than a simple type with a knife and sunglasses; It means a modern brand, in which identity, spectacle and crafts are meeting to create a new perspective on food. His wealth is only the external expression of a system that he skillfully built history for history, steak for steak, layer by layer.
FAQ in German
How much is the BAE salt today?
Its assets are currently estimated at around 45 million euros.
How was BAE salt famous?
A viral video in which he sprinkled salt on a particularly striking steak made it known internationally in 2017.
How many restaurants does it have?
He currently runs 22 restaurants in different cities, including Istanbul, Dubai, London, Miami and Doha.
Who visits their restaurants?
The eminent guests include Leonardo DiCaprio, Lionel Messi, Drake, Roger Federer and Paul Pogba.
What does a visit to Salt Bae costs?
A food can cost several hundred euros depending on the selection. Particularly expensive dishes such as golden steaks cost more than 1,000 euros.
Does he plan new projects?
Yes, in addition to new restaurants, it develops in Argentina, China, Spain and Brazil with clubs, hotels and lifestyle.
How did its assets produce?
In addition to its restaurants, its viral presence on social networks and its skillful brands management also contribute considerably.
Is Salt Bae a trained cook?
It is an act of butcher and qualified autodid that has built its know-how through travel and experience.
What is the importance of his origin for him?
Gökçe comes from a simple environment and considers its origin as a desire to make the most of his life.
