In addition to his music, Post Malones made financial success carefully built one of the most fascinating musicians of his generation. The speed at which its assets increased to around 18.5 million euros are particularly remarkable – a sum that others have not reached for decades. In many ways, his career is like a well -planned cascade of events, by which each publication and partnership seems carefully planned.
In 2015, the popularity of “White Iverson” experienced a huge recovery. The song quickly gained popularity on social media platforms, in particular Soundcloud and YouTube. A few months later, he signed a contract with Republic Records. “Stoney”, his first album, immediately became a success, reached the top of the American charts and brought it four times by platinum. It was particularly remarkable to know how, of course, this success developed – through communities of fans and fans who felt strongly connected to sound, not through major advertising campaigns.
Post Malone – Personal data and career overview
| Category | Information |
|---|---|
| First and last name | Austin Richard Post |
| Artist name | Post Malone |
| date of birth | July 4, 1995 |
| Place of birth | Syracuse, New York, United States |
| Nationality | American |
| Occupation | Musician, SongwriterProducer |
| breakthrough | “White Iverson” (2015) |
| First album | Stoney (2016) |
| Estimated active | About 18.5 million euros (from 2024) |
| Main sources of income | Music sales, streaming, visits, brand offers, goods, investments |
| Relevant collaborations | Bud Light, Crocs, Game of Envy, real vegetables |
| Website | www.postmalone.com |
His second album, Beerbongs and Bentleywas closely associated with the next phase of its asset structure. It was not only a commercial success, but also a huge financial boost: more than three million copies were sold in the United States only. According to industry analysts, the album has included around $ 4.5 million – proof of how lucrative can be a well -considered sound.
However, studio work was just a partial aspect. His flight tour was particularly successful, which earned him more than $ 55 million with more than 50 appearances. This is an impressive performance for an artist who does not depend on dazzling scandals or exaggerated media. He underlines how much he is linked to his fans who are ready to buy tickets, goods and live flows in large quantities.
The streaming industry also offers a fantastic opportunity for Malone. With Spotify, which has more than 85 million listeners each month, it earns around $ 4 million a year. Simple calculation: billions of clicks on tubes such as “circles”, “rockstar” or “sunflower” are sufficient to generate a passive income which exceeds the annual salary of certain Hollywood stars and an average streaming value of $ 0.004 per flow.
What makes the post Malone, however, is its ability to link artistic work with brands without having to appear or excessively commercial. An excellent example of this tactic was the partnership with Bud Light. According to Business Insider, he won around $ 10 million with the resulting Dive Bar tour. Another great success was the limited Crocs collection, which has been sold several times and is now very popular with collectors.
Malone also benefits from his status as a lifestyle icon. Analysts believe that merchandising increases its assets each year by $ 8 to 10 million. Hooded sweatshirts, t-shirts and accessories are quickly sold online and during concerts. Malone embodies the skillful link of music and consumption behavior, especially at a time when artists highlight their independence.
We must not forget his investments, which he does with an extraordinary feeling for new trends. He has been thinking for a long time beyond music, because his investments in the Electronic Sports company Envy Gaming and the Vegan Burger Company Real Veggies Show. Such well -placed investments are revolutionary, even if the exact figures are kept secret. This applies in particular to a target group which supports durable and consciously consumed brands.
One of his most remarkable musical The achievements were the collaboration with Taylor Swift on the song “Quinghtnight”. The single is an excellent example of a new generation of cross collaborations and was a commercial and artistic success. Swift, a well -known figure in pop culture, is known for its intelligent decisions, and the fact that it includes post Malone in its writing is additional proof of its growing influence.
The accessibility of Malone makes it particularly kind. In the interviews, he speaks remarkably openly of his fears, his mental health and the difficulties that celebration brings with him, even if he has millions in the account and is known worldwide. This transparency works both humanly and in the form of a brand – an artist who is constantly reinvented and cannot be reduced to a single image.
